Wednesday 10 February 2010

The free newspapers

A relatively recent phenomenon in the newspaper industry has been the free morning papers. Free weekly papers are fairly common, supported by advertising and carrying little in the way of editorial. But now, with the launch of Associated's 'Metro' and similar titles in many metropolitan areas, these newspapers thrive on public transport and in busy cities. Giving editorial almost as good as the paid-for dailies, are these a threat to the established titles?
Free evening papers were bound to also arrive. In London, News International's thelondonpaper and Associated's standard lite(now known as london lite and still published by Associated) were launched within weeks of each other. Currently, neither has a contract to use tube stations for distribution, so employ staff on main access routes to tube stations. It's thought that once the London Underground offer one of the two publishers a distribution contract, that may sound the death-knell for the other; currently, it's doubtful if either make their publishers any money.
The evening standard has, meanwhile, reinvented itself as a premium newspaper - yet even it gives itself away after 8.00pm in central London

Tuesday 2 February 2010

radio in our lives

With the paper-based media, television media, web media development, many people believed that radio has gradually been ignored by the people. But in fact there can not be ignored the role of broadcasting. A growing number of private cars and increasing road block, making Traffic Radio essential. Broadcasting, owners spend on the road to accompany the time, promptly inform the traffic information. In addition, in the event, the radio also played a role in other media can not be replaced. Take for example the earthquake. Wenchuan after the earthquake, the local electric power, telecommunications, roads, and all other interruption, both local people do not see the TV, do not see a newspaper, not on the network, then a lot of phones are unreasonable. In the affected areas is almost impossible to obtain accurate information at the time, in this case, the only life-saving straw is the portable radio. So it carries broadcast information on the disaster area for help, many local people through the radio exchange safety information with family and friends. Give full play to radio stations broadcasting transmission speed, cover a wide range of features and advantages, the first time to respond to the disaster throughout the full attention and timely response measures the central broadcast. It is in great disaster, when the radio is more show its importance. Because the radio easy to carry, easy to damage. To people through the airwaves can bring warmth and encouragement. In disasters, radio is the mass media, also play a communication role。